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Corporate social responsibility : a case study in subsidiaries from Brazil and China

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Corporate social responsibility : a case study in subsidiaries from Brazil and China

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Título Corporate social responsibility : a case study in subsidiaries from Brazil and China
Autor Prates, Caroline Chagas
Pedrozo, Eugenio Avila
Silva, Tania Nunes da
Abstract Corporate Social Responsibility refers to the business’ role in providing Sustainable Development through fair and appropriate relationships with its stakeholders. This study aimed to describe and analyze the CSR evolution in two subsidiaries within the same group, one located in Brazil and other in China. In general, observed similarities in CSR evolution. In both companies, the order in which the dimensions received incentives was the same, first the economic, then the environmental and lastly the social dimension. However, some differences were noted, such as the initial situation of dimensions and the time to consolidate the pillars. In Chinese company, the inicial situation about environmental and social dimension was worst. Other point refers to time toward CSR. In Brazilian’ subsidiary, the CSR evolution occurredrslower. The last point refers to requirements of second order, given the non-observance of these in both subsidiaries.
Contido em Journal of technology management & innovation. Santiago, Chile. Vol. 10, no. 3 (2015), p. 131-142
Assunto Brasil
China
Multinacionais
Responsabilidade social corporativa
[en] Corporate social responsibility
[en] Multinational companies
Origem Estrangeiro
Tipo Artigo de periódico
URI http://hdl.handle.net/10183/130103
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