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Innovation in creative economy micro-enterprises : a multiple case study

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Innovation in creative economy micro-enterprises : a multiple case study

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Título Innovation in creative economy micro-enterprises : a multiple case study
Autor Galuk, Mariana Bianchini
Callegaro-de-Menezes, Daniela
Zen, Aurora Carneiro
Bittencourt, Bruno Anicet
Mattos, Guilherme
Abstract Purpose: Research about how creative economy grew considerably in last years, mainly by the increase of representation that this sector has in the global economy. It is believed that creative economy’s organizations have some characteristics that differentiate them for the traditional areas where creativity is relevant in the innovation process. Thus, this paper aims to analyse the process of innovation in the creative economy organizations. Originality/gap/relevance/implications: Due to still early literature in the Brazilian context, we expect to contribute to it in the business studies field. Key methodological aspects: We conducted an exploratory qualitative research study on four micro enterprises that are part of the creative industries. The theoretical approach was about innovation in creative organizations, so as it was possible to realize an analysis of innovation in the investigated business from three categories identified in the literature: organization, technology options and customers. Summary of key results: It was found that these organizations have some characteristics that differ from traditional sectors of the economy, both in the type of innovation and in the way the innovation process is managed. However, it is questionable whether the flexibility that both aids in the flow of ideas and information would be a reality in larger companies. Key considerations/conclusions: As contributions, this article raised a reflection on creativity and innovation in this segment and also on innovation in creative microenterprises.
Contido em Ram. V. 17, n. 5 (set./out. 2016), p. 166-187
Assunto Criatividade : Administracao
Economia criativa
Inovacao e criatividade
Microempresas
[en] Creative economy
[en] Creativity
[en] Innovation
[en] Innovation process
[en] Micro-enterprises
Origem Nacional
Tipo Artigo de periódico
URI http://hdl.handle.net/10183/163479
Arquivos Descrição Formato
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