Navegação Ciências Sociais Aplicadas por Autor "Jacobsen, Lina Fogt"
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Virtual consumer communities for innovation : a cross-cultural perspective
Jacobsen, Lina Fogt; Barcellos, Marcia Dutra de; Hoppe, Alexia; Lähteenmäki, Liisa (2019) [Artigo de periódico]This study investigates the moderating role of culture in the motivation of consumers’ intention to participate in virtual communities for product innovation. Surveys were conducted in Denmark (n = 1045) and Brazil (n = ...