Navegação Ciências Sociais Aplicadas por Autor "Terres, Mellina da Silva"

Resultados 1-3 de 3

    • Antecedents of the client’s trust in low- versus high-consequence decisions 

      Terres, Mellina da Silva; Santos, Cristiane Pizzutti dos; Basso, Kenny (2015) [Artigo de periódico]
      Purpose – The purpose of this study is to address the role of high- and low-consequence exchanges in the relationship between trust and its antecedents (i.e., affective and cognitive elements) and consequences (i.e., ...

    • Confianças cognitiva, afetiva e comportamental em trocas business-to-consumer 

      Terres, Mellina da Silva; Santos, Cristiane Pizzutti dos (2010) [Artigo de periódico]
      A confiança tem sido amplamente abordada por diversas disciplinas como a sociologia, a psicologia, a economia e o marketing. Entretanto, após um exame do estado da arte da confiança, ainda vislumbram-se algumas lacunas no ...

    • The importance of affect to build consumer trust in high-consequences exchanges 

      Terres, Mellina da Silva; Santos, Cristiane Pizzutti dos (2012) [Artigo de periódico]
      The present article investigates the importance of affect displayed by service provider to build consumer trust in high consequence exchanges. Highconsequence exchanges are difficult situations in which the choices present ...