Optimization of administrative processes in beer export : a case study

Abstract

Amidst the expanding global trade landscape, the effective management of global supply chains (GSCs) has become a crucial concern for multinational corporations, significantly impacting their performance. In the context of the beer industry, maritime transportation, particularly through container shipments, plays a pivotal role, influencing and being influenced by various interconnected chains. In 2022, Heineken's French subsidiary faced a €10,000 loss due to inconsistencies in customs clearance documentation, a crucial aspect of export operations. In response, this study presents an approach aimed at optimizing customs document transmission, grounded in a thorough process analysis. This approach involves two optimization strategies: the automation of repetitive tasks through VBA programming and SAP macros, and the reduction of errors through systematic checklists.