|Título||"The shameless woman" and "the responsible cheater" : analysing gender representations in public service annoucements for HIV/AIDS prevention
Meyer, Dagmar Elisabeth Estermann
Santos, Luís Henrique Sacchi dos
Oliveira, Dora Lúcia Leidens Corrêa de
Wilhelms, Daniela Montano
|Abstract||From the perspective of community health agents who work in the Family Health Program in the periphery of Porto Alegre, RS, this article discusses Public Service Announcements that were part of official HIV-AIDS prevention campaigns implemented in Brazil from 1994-2000. The purpose is to contribute to a critical reading of this type of material, considering the gender relations they present. The paper analyzes, from a cultural-analysis focus, discourses that institute two representations: that of “the shameless woman” and of the “responsible cheater”. It argues that representations such as these are produced by the information that supports the prevention campaigns and wind up reiterating gender and sexual behaviors and practices that the campaigns intend to transform or change.
|Contido em||Estudos feministas. Florianópolis. Vol. 1, nesp (2006), 27 f.
Análise do discurso
Campanha nacional de prevenção
[en] Cultural and gender studies
[en] Gender representations
[en] Health education
[en] Prevention of HIV/AIDS
|Tipo||Artigo de periódico
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