Repositório Digital

A- A A+

"The shameless woman" and "the responsible cheater" : analysing gender representations in public service annoucements for HIV/AIDS prevention

.

"The shameless woman" and "the responsible cheater" : analysing gender representations in public service annoucements for HIV/AIDS prevention

Mostrar registro completo

Estatísticas

Título "The shameless woman" and "the responsible cheater" : analysing gender representations in public service annoucements for HIV/AIDS prevention
Autor Meyer, Dagmar Elisabeth Estermann
Santos, Luís Henrique Sacchi dos
Oliveira, Dora Lúcia Leidens Corrêa de
Wilhelms, Daniela Montano
Hoff, Jeffrey
Abstract From the perspective of community health agents who work in the Family Health Program in the periphery of Porto Alegre, RS, this article discusses Public Service Announcements that were part of official HIV-AIDS prevention campaigns implemented in Brazil from 1994-2000. The purpose is to contribute to a critical reading of this type of material, considering the gender relations they present. The paper analyzes, from a cultural-analysis focus, discourses that institute two representations: that of “the shameless woman” and of the “responsible cheater”. It argues that representations such as these are produced by the information that supports the prevention campaigns and wind up reiterating gender and sexual behaviors and practices that the campaigns intend to transform or change.
Contido em Estudos feministas. Florianópolis. Vol. 1, nesp (2006), 27 f.
Assunto AIDS
Análise do discurso
Brasil
Campanha nacional de prevenção
Gênero
Mulher
Políticas públicas
Representação
Televisão (Comunicação)
[en] Cultural and gender studies
[en] Gender representations
[en] Health education
[en] Prevention of HIV/AIDS
Origem Nacional
Tipo Artigo de periódico
URI http://hdl.handle.net/10183/79361
Arquivos Descrição Formato
000586158.pdf (141.4Kb) Texto completo (inglês) Adobe PDF Visualizar/abrir

Este item está licenciado na Creative Commons License

Este item aparece na(s) seguinte(s) coleção(ões)


Mostrar registro completo

Percorrer



  • O autor é titular dos direitos autorais dos documentos disponíveis neste repositório e é vedada, nos termos da lei, a comercialização de qualquer espécie sem sua autorização prévia.
    Projeto gráfico elaborado pelo Caixola - Clube de Criação Fabico/UFRGS Powered by DSpace software, Version 1.8.1.