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dc.contributor.authorSilveira, Giovani Jose Caetano dapt_BR
dc.contributor.authorFogliatto, Flavio Sansonpt_BR
dc.date.accessioned2014-05-22T02:06:51Zpt_BR
dc.date.issued2005pt_BR
dc.identifier.issn0104-530Xpt_BR
dc.identifier.urihttp://hdl.handle.net/10183/95501pt_BR
dc.description.abstractDespite the increasing number of mass customization (MC) studies in the literature and practice, two research gaps still remain. First, there is a lack of empirical studies to test predicted theoretical relationships between MC strategic, technical, and performance aspects (Tu et al., 2001). Second, there is limited understanding about the role of technology, including information technology in MC systems (Åhlström and Westbrook, 1999). This paper investigates the effects of technology adoption on the MC ability of 315 manufacturers of metal products, machinery, and equipment with either narrow or broad strategic market scope. The results suggest that different technologies have different effects on the MC dimensions of product capability and productivity, and that this effect is determined by the market scope of the firm.en
dc.format.mimetypeapplication/pdfpt_BR
dc.language.isoengpt_BR
dc.relation.ispartofGestão e produção. São Carlos, SP. Vol. 12, n. 3 (dez. 2005), p. 347-358pt_BR
dc.rightsOpen Accessen
dc.subjectCustomização em massapt_BR
dc.subjectmarketing/operations interfaceen
dc.subjecttechnologyen
dc.subjectAdministração da produçãopt_BR
dc.subjectmass customizationen
dc.titleEffects of technology adoption on mass customization ability of broad and narrow market firmspt_BR
dc.typeArtigo de periódicopt_BR
dc.identifier.nrb000523644pt_BR
dc.type.originNacionalpt_BR


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