Now showing items 1-1 of 1

    • C2C value creation : social anxiety and retail environment 

      Becker, Larissa Carine Braz; Santos, Cristiane Pizzutti dos (2017) [Journal article]
      Purpose – Most customers want to interact, whether on social networks or on company websites. This study aims to examine the relationship between customer-to-customer (C2C) interaction and value, considering the roles of ...