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dc.contributor.authorGiacomazzi, Carla Meccapt_BR
dc.contributor.authorTalamini, Edsonpt_BR
dc.contributor.authorKindlein, Lírispt_BR
dc.date.accessioned2018-07-28T02:46:12Zpt_BR
dc.date.issued2017pt_BR
dc.identifier.issn1516-3598pt_BR
dc.identifier.urihttp://hdl.handle.net/10183/180727pt_BR
dc.description.abstractThe objective of this study was to identify the purchase habits and preferences of beef consumers, their level of knowledge on brands and products with quality differentials (certifications, packaging, premium lines), and the relevance of different attributes in the purchase decision, and to group consumers according to the profile of purchase decision. The methodology consisted of using an information-collecting instrument applied to 271 beef consumers. The data collected were analyzed using descriptive statistical analyses, chi-square analysis, and correspondence analysis, relating socio-demographic profile of the respondents with the other variables collected. Chi-square and correspondence analyses showed that younger consumers with lower levels of income and education are influenced by posters and advertisements at the point of sale, unaware of differentiated and branded products, and that they do not choose branded beef at the time of purchase. Consumers over 60 years showed a more conservative purchase profile, with no influence. The most valued attributes are appearance, price, and type of cut, being brand and certifications little relevant as tools to help decide the product purchase.en
dc.format.mimetypeapplication/pdfpt_BR
dc.language.isoengpt_BR
dc.relation.ispartofRevista brasileira de zootecnia= Brazilian journal of animal science [recurso eletrônico]. Viçosa, MG. Vol. 46, n. 4 (abr. 2017), p. [354]-365pt_BR
dc.rightsOpen Accessen
dc.subjectCarne bovinapt_BR
dc.subjectBeefen
dc.subjectConsumeren
dc.subjectConsumidorpt_BR
dc.subjectPurchase decisionen
dc.subjectMeat brandsen
dc.subjectQualityen
dc.titleRelevance of brands and beef quality differentials for the consumer at the time of purchasept_BR
dc.typeArtigo de periódicopt_BR
dc.identifier.nrb001069371pt_BR
dc.type.originNacionalpt_BR


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