Navegação Ciências Sociais Aplicadas por Autor "Machado, Fernanda Nedwed"
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"Why caipirinha?" : the online via chat laddering technique can answer
Rego, Bruno Bordeaux; Machado, Fernanda Nedwed; Oliveira, Marta Olívia Rovedder de; Alves, Denise Avancini; Slongo, Luiz Antonio (2011) [Artigo de periódico]As customers are becoming increasingly connected to the internet, this means that they are available for online interviews, thus opening up a space for investigating research methods, especially qualitative research, in ...