• Communication as a strategic competence : the Case of Masisa 

      Nascimento, Luis Felipe Machado do; Dinato, Monique Revillion; Marques, Onei da Silva (2009) [Artigo de periódico]
      The Masisa Company produces and sells wood products internationally and is one of the largest producers of wood panels in the world and leader in Latin America. In order to produce its MDF (Medium Density Fiberboard) panels, ...