Navegação Ciências Sociais Aplicadas por Autor "Trombetta, Matheus Santana"
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Pricing strategy in multi-channel retailing and fairness perception : an examination of boundary conditions
Becker, Larissa Carine Braz; Lionello, Rafael Laitano; Nagel, Mateus de Brito; Silveira, Rodrigo Heldt; Trombetta, Matheus Santana; Slongo, Luiz Antonio (2016) [Artigo de periódico]This article aims to examine the boundary conditions that influence the relationship between pricing strategy in multi-channel retailing and fairness perception, since past research has found controversial results concerning ...