Navegação Administração por Assunto "E-commerce"
Resultados 1-2 de 2
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Effects of recommendations on decision effort for consumers’ choice
(2017) [Tese]Intelligent systems have been used in electronic commerce for the purpose of personalization. They are intended to tailor product offers, recommendations and even the whole website design to specific users needs and ... -
When data changes pre-purchase behavior : the effects of information visualization on online information seeking
(2016) [Tese]Online consumer information search became a crucial initial step in the purchase decision process. The objective of this dissertation is to investigate and measure the effects of different visual representations of information ...