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    • Consumer-company identification : development and validation of a scale 

      Hildebrand, Diogo Fajardo Nunes; Fernandes, Daniel Von der Heyde; Veloso, Andres Rodriguez; Slongo, Luiz Antonio (2010) [Journal article]
      Consumer-Company Identification is a relatively new issue in the marketing academia. Bhattacharya and Sen (2003) explored the Social Identity theory and established Consumer-Company Identification as the primary psychological ...