Browsing Applied and Social Sciences by Subject "Customer loyalty"

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    • Antecedents of the client’s trust in low- versus high-consequence decisions 

      Terres, Mellina da Silva; Santos, Cristiane Pizzutti dos; Basso, Kenny (2015) [Journal article]
      Purpose – The purpose of this study is to address the role of high- and low-consequence exchanges in the relationship between trust and its antecedents (i.e., affective and cognitive elements) and consequences (i.e., ...