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Entrepreneurship ecosystems and the stimulus to the creation of innovative business : a case in the App industry in Brazil

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Entrepreneurship ecosystems and the stimulus to the creation of innovative business : a case in the App industry in Brazil

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Título Entrepreneurship ecosystems and the stimulus to the creation of innovative business : a case in the App industry in Brazil
Autor Santos, Diego Alex Gazaro dos
Zen, Aurora Carneiro
Schmidt, Vitor Klein
Abstract This article aims at analyzing how entrepreneurship ecosystems influence the development of business with innovative potential. To do so, the model proposed by Isenberg (2011; 2013) is used as a reference, which covers six areas: policy, finance, culture, supports, human resources and markets. The exploratory research was conducted through the case study method. Data collection occurred through observation, analysis of documents and interviews with entrepreneurs established at Porto Digital, in Recife-PE. For processing and analysis of data, the content analysis technique was selected. It was found that Porto Digital offers the necessary conditions for new businesses to develop their innovative potential, characterized by unique value proposals, offering solutions based on everyday problems and co-created with end users.
Contido em Journal of research in business, economics and management. Gurdaspur, India. Vol. 8, n. 5 (May 2017), p. 1537-1543
Assunto Aplicativos Web
Dispositivos móveis
Empreendedorismo
[en] App industry
[en] Ecosystems
[en] Entrepreneurship
[en] Startups
Origem Estrangeiro
Tipo Artigo de periódico
URI http://hdl.handle.net/10183/163304
Arquivos Descrição Formato
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